When we are selling, for most of us, the primary consideration is to find an estate agent who will get the best price for your property, as quickly as possible. As buyers, we are looking to find our ideal next home, so we want an agent who will show us properties which meet our criteria. .
Over the last twenty or so years, the way we look for new properties has changed. Property sales can be viewed as a form of retailing and the growth in online retail regularly hits the headlines. More and more of us are buying online and buying property is no exception. Having said this, very few people buy a property purely from an online description, without viewing it first [though, amazingly, it does happen occasionally!]. However, the online search and view is the starting point for virtually all property purchases. Virtually all property searches are conducted online. Gone are the days of pouring through the property descriptions in the local papers or trailing round the estate agent's shops, looking for the ideal property. Nowadays, if it isn't advertised online, then it will not be seen by the vast majority of people looking for property. Even the larger estate agents, with their own web sites, listing hundreds or even thousands of homes, use web portals in addition to their own web sites, to maximise exposure to the market. These web portals are where the majority of buyers look for properties.